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Unlike this season’s waitlist-only handbags that you won’t be able to give away next season, Reo Starr’s jeans are a fashion classic.
A great pair of jeans is as much the part of the rock and roll spotlight as the right guitar. Reo Starr’s jeans draw their style from the influence of rock ‘n’ roll legends like Led Zeppelin and Jimmy Hendrix, whose signature sounds were imbued with sex, raw emotion and attitude. Their lines are named for certain rock icons who immediately convey an attitude. The Tyler jean is named for Steven, the Sinatra for Nancy and of course Fender for the legendary kick-ass guitar. There’s also a utility pant, Roadie, which is the name of a band’s crew.
Reo Starr jeans’ solid craftsmanship draws its inspiration from Levi Strauss, the godfather of denim. Each jean is made with a contrasting stitch, using single needlework. The rivets and buttons match hardware found in older jeans. Every piece in the line is branded with the company name and logo: a half star on the right rear pocket. The lived-in style is realized by hand sanding each piece, rather than sandblasting them, as is done with most mass-manufacture jeans. The result is a vintage jean with the attitude of LA’s Sunset Strip - warm and sexy, with just the right amount of swagger.
Reo Starr jeans are designed for women who draw attention to their overall look rather than just sport a look that begs attention. Although he core of the brand is their jeans, the line also features pants, cords, skirts, jackets and minis. These come in a wide range of electric colors: like fuchsia, orchid, purple, dark chocolate, and sage.
Company principals, Mark Tourgeman and Quinn Thompson, met twelve years ago as colleagues and became friends. Tourgeman was a buyer for American Rag and opened the successful boutique World Classics in Pasadena. Thompson owned the showroom Blue Marble Sales, which specialized in new and used denim. After realizing their common vision, they opened Reo Starr in the spring of 2002.
FanBolt Recommendations:
Reo Starr’s jeans have to be among our very favorite jeans! They’re super soft and oh-so trendy! Words cannot describe how comfortable they are. When I received a pair here at the site, I just fell completely in love with them. They’re extremely high quality, and they make any outfit look like a million bucks. These are definitely jeans that you would see Summer or Marissa in, perhaps hitting up a concert at the Bait Shop or stopping in for breakfast on the pier. Even when the girls are sporting a tank top and jeans, they still look like Hollywood royalty, and you can too by adding a pair of Reo Starr jeans to your wardrobe!
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Reo Starr Stores:
Los Angeles
Fred Segal
Santa Monica Kitson
New York
Bergdorf Goodman
San Francisco
Villains
Online Boutiques
www.ReoStarr.com
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